Strathmore Living: SLS Hotel, Beverly Hills.

What happens when Sam Nazarian (the night-life impresario behind SBE Group) decides to open his own hotel? He gets his friends together to open the most interesting place to "monkey" around. Hotel design by Philippe Starck, food by Spanish celebrity chef José Andrés, overseeing branding and design is Theresa Fatino (was the integral part of the founding team of the W hotel), and running the shop is MOSS. The fruit of that collaboration is the SLS hotel. A hotel with a grown up whimsical feel.

What is interesting about this hotel is that it has two lobbies. One for the public and another for guests who want the privacy. At the guest's lobby, there's Tres, an all day dining restaurant with lounge and cocktail service as well as 3 private dining rooms. The public lobby houses Bazaar, a swanky space which holds two tapas restaurants, a lively bar and the wall-less moss shop.

The 297 guest rooms are decorated with exquisite custom made furniture by Cassina Contract, they come with their own pillow menu, room service by José Andrés and not forgetting the Starck touch (stand alone bath tubs, hidden tv in a smoked mirror, his iconic lamps, etc). Out of the 61 luxurious suites, 7 of them are fitness suites (they come with Technogym Kinesis Fitness Equipment which allow guests to perform over 200 different exercises in 1 sqm). There are also 32 allergen resistant, Pure rooms. This hotel is sure to please any picky Beverly Hills diva.