Friday, November 19, 2010

Edition Hotels.

You must be kidding if you think that Hotelier and Real Estate Developer, Ian Schrager (co-founder of the legendary Studio 54) could ever sit around and not be busy with yet another ambitious project. In 2006, he reopened the iconic Gramercy Park Hotel, NY to much fanfare and excitement. The hotel with its bohemian charm and distinct character has earned its place in New York as one of the coolest hotels around.

So the man understands what hip is. Maybe he got bored with the whole boutique hotel thing (100 or less number of rooms), so he is reinventing the industry. After all he is the father of boutique hotels and everyone in the industry over the last decade have tried to replicate his success, interpret their own style in the many boutique hotels that have sprung up.

This time, he has teamed up with Marriot to come up with a new hotel brand named, Edition. Its target market are the young, hip who are understated, love art and the finer things in life. No more very trying, pretentiously hip and self-conscious hotels. Their first hotel in Waikiki, The Waikiki Edition (353 rooms) opened its doors on 15th of October 2010. Most of the rooms have terraces, the hotel has also a very famous chef, Morimoto as its resident chef, its own exclusive beach, an outdoor movie theatre and also its own surf and bikini boot camp. It can't get more cool than this.

The next few hotels will open in London (the old Berners Hotel), Istanbul, Barcelona, Bangkok, Mexico City and South Beach, USA. So look out for them.


The Reception of The Waikiki Edition.


Lobby of The Waikiki Edition.


One of the Rooms at The Waikiki Edition.


View of the Hotel and Swimming Pool of The Waikiki Edition.


The Artist's Impression of The Mexico City Edition.


2 comments:

vibramfivefingers said...

do you have abercrombie shirts, If you not, you must to buy the shirts on abercrombie shop as soon as possible,because summer will come.

piter said...

The Edition hotel have modern architecture. It is the result of well planning and designing. I love that pictures.

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