Wednesday, May 20, 2009

BMW Z4: An Expression of Joy Commercial (Behind the Scenes)

The new Z4 ad for me only mustered an alright response from me. However, the behind the scenes footage of them making the ad, is fantastic. They were so innovative in placing spray cans in the wheel arches which was controlled by a radio remote control. I did think that the sketches with the finger and marker over the drawing paper on how it should be on the floor was so cool. You need to watch it for yourself to understand. 

Well, ad aside, I do love the car. The first hardtop BMW Z4 roadster, it's a winner.

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